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Call for Papers: Regional Industrial Marketing Management: Africa

Introduction

The regional digitalisation, trade evolution, and emerging industrial ecosystem in Africa triggered the rapid evolution of industrial marketing and business-to-business on the continent. This special issue indicates the demand for research on the working of industrial marketing ecosystems across the continents. With diverse language, cultural, and academic contexts.

This call for papers Industrial Marketing Africa builds on the success of The Regional Industrial Marketing Management Summit: Africa, conducted at Stellenbosch University, South Africa. The summit has established a crucial research exchange, meaningful discussions, and practical insights into the development of industrial marketing in Africa. The summit has included academic and industrial experts to discuss the current gap in the marketing domains across the regions.

As Africa evolves in the field of industrial marketing, there is a growing demand for effective research that adds significant value for the development of industrial business knowledge in the African context. This issue invites researchers to submit original research or a review paper that provides insights into integrating theory and practice.

Scope

The Industrial marketing call for papers Africa invites researchers, academics and practitioners from all fields to submit their best research work. Researchers should develop their work to enhance theoretical understanding while delivering practical results for industrial marketing research in African regions. The following topics are available for research study, but should not limit researchers to these particular areas.

  • B2B marketing strategies tailored to African markets
  • Regional industrial marketing dynamics and cross-border collaboration
  • Digital transformation and technology adoption in industrial marketing
  • Relationship marketing, trust-building, and customer engagement in B2B sectors
  • Innovation, value co-creation, and competitive advantage in industrial markets
  • Supply chain, network relationships, and ecosystem perspectives
  • Industrial marketing practices in emerging and developing economies
  • Empirical studies, case analyses, and industry-driven research

    • Know More About This Issue

    The industrial marketing field in Africa operates through a dynamic business environment, which includes fast economic expansion, growing infrastructure development and improved international connections. The companies need to handle three challenges, which include different institutional frameworks, multiple regulatory systems and the existence of separate market territories.

    The Call for papers marketing management Africa research study examines how organisations should build their marketing strategies to achieve their business objectives in unpredictable market situations. The study establishes requirements for academic research to be integrated with practical business situations, which will improve both decision-making processes and industrial operational effectiveness.

    The Special Issue supports research development that creates significant academic contributions while assisting practitioners and policymakers who need to improve industrial market systems throughout Africa.

    Call for papers marketing management Africa

    Key Themes

  • The Industrial Marketing Research Africa requires researchers to examine different geographical areas and conduct comparative research between different regions.
  • Businesses develop B2B relationships through B2B relationship development, which includes business governance and the establishment of ongoing business partnerships.
  • The industrial markets sector uses digitalisation together with artificial intelligence and data analysis to make its business decisions.
  • Businesses use market entry strategies to establish their presence in African markets while they develop their operations throughout the continent.
  • Industrial companies need to establish their strategic marketing plans, which will enable them to achieve their desired market position.
  • Researchers develop interdisciplinary approaches which combine three fields of study: marketing, economics and management.
  • The research investigates sustainable industrial marketing practices together with responsible business operations.
  • The research provides both real-world examples and industry case studies, which show how different policies affect the field.

    • How We Support Your Submission

    Publishing research papers in Industrial Marketing Management high-impact journals requires authors to show their ideas through clear writing and precise details, and established academic frameworks. Our expert team provides end-to-end support for this Call for Papers on Industrial Marketing in Africa, including:

    • Academic editing and technical manuscript enhancement
    • Structuring research papers for stronger impact and clarity
    • Support in presenting theoretical frameworks and empirical findings
    • Language refinement to meet international publication standards
    • Formatting and referencing assistance as per journal guidelines
    • Expert review and revision support to improve acceptance chances.
    •  

    Journal Guidelines:

  • Authors must submit original research that has not been published before and which is not currently under examination by other publications.
  • All written submissions must demonstrate clear and accurate academic English proficiency at an advanced level.
  • Authors must strictly follow the official Guide for Authors.
  • The Special Issue requirements must be met by all papers that are submitted.
  • Authors must submit their manuscripts through the Editorial Manager system.
  • The Article Type selection should include the “VSI: Africa IMM Summit” option during the submission process.
  • All submissions undergo a rigorous double-blind peer review process.
  • The desk rejection process applies to papers that fail to meet quality or scope standards.

    • Important Dates

    Submission Deadline: 01 May 2026

    To ensure successful and timely submission to the special issue “Regional industrial marketing Africa,” researchers are encouraged to seek expert publication support from conceptualisation to final submission.

    Free Guide: How to Write the Journal Manuscript

    Book a free consultation to get guidance from the PhD assistance research lab for writing a credible research manuscript and submitting it in the high-quality journal.

    Reference

    Industrial Marketing Management. (2026). Call for papers: Regional industrial marketing management: Africa. Elsevier. https://www.journals.elsevier.com/industrial-marketing-management/call-for-papers

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