Call for papers: Innovating Sustainable Behaviour and Consumption through AI: Future Opportunities and Challenges
Introduction
Artificial Intelligence (AI) is changing how customers search for products and make their purchasing decisions, and how they interact with different brands. At the same time, sustainability has become a key priority for consumers, organisations, and policymakers. The combination of AI technology and sustainable consumption practices creates an essential research field that examines how consumers behave and how marketing strategies operate.
The recent changes in industry and policy show how AI technology enables sustainable practices to create both beneficial prospects and dangerous threats. The rising energy consumption of generative AI systems creates environmental issues, while the EU Green Deal and the upcoming Artificial Intelligence Act demand organisations to implement responsible, transparent and ethical AI systems. Organisations view digitalisation and sustainability as a strategic opportunity to enhance their operations because those elements build consumer trust and give customers control over their choices.
AI already influences consumer decision-making through three methods, which include personalised recommendations, behavioural nudges and automated interactions. The tools create sustainable behaviour patterns, yet they make it difficult to understand their impact because they create two opposite effects. The Special Issue “Innovating Sustainable Behaviour and Consumption through AI: Future Opportunities and Challenges” seeks to address this tension by advancing theory and practice through interdisciplinary research.
Scope
This Special Issue provides an interdisciplinary platform for research at the intersection of artificial intelligence, sustainable consumption, and consumer behaviour. The journal accepts submissions from the fields of marketing, consumer behaviour, sustainability studies, information systems, and public policy.
We invite researchers to submit three types of papers, which include theoretical papers, empirical studies and conceptual papers that use multiple research methods. The study must demonstrate how it will impact consumer behaviour research while showing how AI-based sustainability programs create both opportunities and threats and ethical problems.
Know More About This Issue
The increasing need to comprehend and control climate dangers in interconnected systems has become evident through recent climate-related events. CCRA4 implements a comprehensive approach that relies on evidence to evaluate climate hazards and prospects throughout different sectors and time periods.
The special issue framework establishes a platform for academic research that will advance both the development of new research methods and the identification of existing evidence shortages while evaluating the ability of climate risk assessments to guide successful adaptation strategies and policy development. The overall objective of this research project is to establish communication links between three areas of study, which include research work, policy development and practical implementation, to assist the United Kingdom with its goal of achieving enhanced climate resilience results.
Key Themes
The submission process accepts papers that will cover all themes that follow this list of topics.
How We Support Your Submission
The Journal of Consumer Behaviour requires authors to demonstrate excellent theoretical knowledge and research methods, and their work must align with the Special Issue topic. Research support services can assist authors throughout the submission process by providing:
Journal Guidelines:
All submissions must consist of original work that has never been published before and is not currently under review by other academic journals.
All listed authors must have made substantial scholarly contributions to the manuscript; contributors who do not meet authorship criteria should be acknowledged separately.
Authors must disclose any possible conflicts of interest at the submission stage.
Research studies involving human participants must provide proof of ethical approval and documentation confirming that participants gave informed consent.
Generative AI tools must not be listed as authors and may only be used for language editing purposes; any use of AI must be clearly and transparently disclosed.
Authors must submit manuscripts in Microsoft Word format, with a word count between 5,000 and 8,000 words, including tables, figures, and references.
Important Dates
Submission Window Opens: March 1, 2026
Submission Window Closes: April 30, 2026
To ensure successful and timely submission to the special issue “Innovating Sustainable Behaviour and Consumption through AI: Future Opportunities and Challenges,” researchers are encouraged to leverage the expert services of the PhD Assistance Research Lab, offering comprehensive support from conceptualisation to final manuscript submission within the specified deadline.
Deb, M., Jain, S., Shukla, Y., & Mishra, S. (Eds.). (2025). Customers’ shifting priorities in the digital age: Boundaries and benefits [Call for papers]. Journal of Consumer Behaviour. Wiley.JCB-CFP-Shifting-Priorities-1761267631797.pdf