Data Privacy

Data Privacy is nothing but the proper handling of data that concerns about how data is shared with third parties and how data is legally collected or stored. In recent times, data privacy is taking greater importance owing to the digitized environment where most of the data will share online. Let’s say, if a company has information relevant to millions of customers, it needs to maintain data privacy to mitigate the accessing of information from third parties in order to avoid malicious activities.
In these digital days, data privacy is the most considerable thing to protect critical personal information also termed personally identifiable information and personal health information. The information is included social security numbers, financial data, health and medical records, and other sensitive data like full name, birth dates, and addresses.

Why Data Privacy is Important?
Data Privacy is one of the most significant issues in the current digitized world as data is the most valuable asset for any type of organization. The businesses usually need transparency to establish trust and creating accountability with customers and partners who require the privacy of their data. The companies focused on restricting and encrypting the data to secure personal identifiable information. Without any prior consent, the data might be gathered by unknown websites even though it is secure that means it could be breaching the data privacy regulations (Symantec, 2019).

Data Privacy Can’t Exist Without Data Protection
You can’t get data privacy without data protection whereas data protection can exist without data privacy. The organizations have data privacy only without the data protection in the sense that there would be a chance of gathering the customers’ data from unknown users. The information included personal details like name, address, phone number or other related data. To restrict these malicious activities, employees who work in such organizations should be aware of data protection so that they can deal with the collection and sharing of sensitive data. However, data privacy could be achieved along with the data protection without any violation of data accessing from unauthorised users (CINDY, 2019).

Rules and Regulations of Data Privacy
The companies should be followed by the rules and regulations of data privacy strictly because third party companies might be accessed the personal data of their customers which leads to violating the engagement of more customers.

GDPR (General Data Protection Regulation)
The General Data Protection Regulation has been developed with the motive of protecting EU citizen personal data. It provides certain rights over the data to the consumers along with keeping the security obligations to the companies. Data Privacy officers have been used the GDPR software mostly to keep secure the personal details of consumers.

HIPAA (Health Information Privacy and Portability Act)
HIPAA is a data privacy regulation that helps to save the information of patient personal data. Data breaches should be the more considerable thing for healthcare providers to avoid the data.

GLBA (Gram-Leach-Bliley Act)
The GLBA is also another data privacy regulation act which helps to safeguard the consumer financial data. It increases the reputational growth of the companies by protecting the financial data from unauthorized access.

CCPA (California Consumer Privacy Act)
CCPA has been used to detect and discover the personal data, keep secure the consumer data, and fulfill data subject access requests. It gives a right for consumers to get to know how organizations gather and collect personal data (Bertino, 2015).

How Data Privacy Helps with the Protection of Data
The organizations require data security solutions to protect the enterprise data, reduce the risk, prevent data breaches, and to achieve compliance (Mehmood, Natgunanathan, Xiang, Hua, & Guo, 2016).
Accessing Data to Sensitive and Regulated Data
For instance, consider the example of how Varonis reached data privacy goals. It has included DatAdvantage and DataPrivilege which help the organizations to access the data by right people only.

Follow Proper Compliance Requirements
In order to achieve data privacy, organizations follow compliance requirements to sustain the goals of data privacy. Under compliance requirements, it provides the option of automatic transfer of data to where it needs to be and follows the data access management requests as mentioned.

Monitor and Identify the Suspicious Behaviour on Sensitive Data
With the DatAlert, the organizations will gain a benefit of continuous monitoring and alerting on the data. Accordingly, companies will always track the consumer data including who accessing it and detect the unusual activities through reports on sensitive data. By analyzing that your data is safe and secure, you will achieve the data privacy to restrict malicious activities.