What are a big data analytics and how it is being used? Mention the benefits of big data analytics


  • PhD Guidance in Big Data Help you to identify critical points hidden within large datasets to influence business decisions
  • PhD Big Data Analytics Specialization in identifying the issue in systems and business processes in real-time and help you boost the business
  • PhD Projects in Big Data consultation offers the service with Big Data tools that can improve operational efficiency by leaps and bounds.

PA – What are a big data analytics and how it is being used


PhD Big Data Analytics is for examining large data set containing a variety of data types. Big data cover hidden patters, Unknown correlation theory, Market trends, Customer preference and other useful information that help for future growth.

Big data analytics

PhD Guidance Required Big Data refers not only the big data includes data that is high in variety which is difficult to handle. It is a complex process that helps new researchers to make decisions on their research. Due to the rapid increase of such data, it is mandatory to handle and extract the knowledge from these datasets.

The importance of big data analytics

Big data analytics through techniques and software can lead to positive business-related outcomes such as,

  • New revenue opportunity
  • Improved operational efficiency
  • More effective marketing
  • Better customer service
  • Competitive advantages over rivals

PhD Data Analytics & Big Data Services have data analyst and scientist to predict modellers, statisticians and other professional experts to analyze the growing volume of transaction data, plus other forms of data that often left. It includes a mix of semi-structured and unstructured data.

Benefits of Big Data Analysis

Since the advantages of Big Data are more, companies are readily adopting these Big Data technologies to reap the benefits of Big Data.

  1. Using big data cuts your costs:

The most important factor in using big data is that it can save product return cost. By utilizing big data analytics company can access the possibility of the product being returned. These tools are helpful to identify the products that are most likely to be returned, and that allows companies to take the necessary measures to reduce losses and costs. Big data can significantly reduce enterprise costs, by optimizing expenses and directing the company towards productivity.

  1. Using big data increases your efficiency:

PhD Research Topics in Big Data Analytics use digital technology tools to boost your business’s efficacy. By using tools such as Google Maps, Google Earth, and social media platform, you can do many tasks right from your place without having travel expenses. These tools save a tremendous amount of time, too.

  1. Boost sales and retain customer loyalty:

PhD Program Big Data Analytics aims to gather and analyze the large volume of targeted customer data. It marks the digital footprints that targeted people to leave behind reveal a great deal about their preferences, buying behaviour, and more. The data helps to define the need to design the products and service to the specific needs of the individual customer. Big data analytics naturally boost sales.

  1. Control and monitor online reputation:

There are several Big Data tools available explicitly and are designed especially for sentiment analysis. These tools will help you surf the large online sphere to find out and understand what people think about your products/services and your brand. When you can understand customer grievances, then you can work to improve your services, which will ultimately improve your online platform reputation.

Other benefits involve,

  • PhD Thesis on Big Data Analytics has a benefit in providing data accumulation from multiple sources that include the Internet, social media platforms, shopping sites, company database, etc.,
  • It provides real-time monitoring of business and market data
  • Helps in identifying critical points involved within the data set to change the business-related decisions
  • It helps in reducing the risk of optimizing the complex decisions for unseen events and threats
  • Helps to identify the real-time issue while processing
  • It helps to collect the customer data to create a tailor-made product service
  • It facilitates speed delivery of product/ service that meet client expectations
  • Assist in responding to the customer request, queries in real-time
  • The innovation of new business strategies, products, and services is applicable.

The Lifecycle of Big Data Analytics

Stage 1:  Business case study evaluation

The Big Data analytics lifecycle starts with a business case study, which defines the reason and goal behind the analysis process. The step first know what is the business is about their sales rate and the history of business

Stage 2: Identification of data in specific areas:

Wide variety of data source identified from the case study these data helps boost the process of analysis.

Stage 3: Data filtering:

The data identified from the previous stage reviewed and selected only the known set of data that are near related to the area of analysis. It is also filtered to remove corrupt data.

Stage 4: Data extraction:

Data choose then extracted with the tool and then transformed into the usable form.

Stage 5: Data aggregation:

Data with the same stage have a different database having the same field integrated.

Stage 6: Data analysis:

Big Data in Official Statistics evaluate collected data using the available analytical and statistical tool to discover a useful form of information

Stage 7: Visualization of data:

The data is visualized using tools like Tableau, Power BI, Qlik view, provide an easy way to visualize data for easy analysis.

Stage 8: Final analysis result:

Here the big data analytics ends. Where the final results of the analysis made available to business stakeholders to take productive action to take a valuable activity that boosts the business




To conclude, the Big Data has emerged as a highly powerful tool for businesses, irrespective to their number, and the industry they are a part of the business to hold the reputation. The critical advantage of Big Data is the fact that it opens up new possibilities for organizations to develop their norms. PhD Thesis on Big Data Analytic service help to improve operational efficiency, customer satisfaction, and maximize the profit.


  • Marr, B. (2016). Big data in practice: how 45 successful companies used big data analytics to deliver extraordinary results. John Wiley & Sons.
  • Watson, H. J. (2014). Tutorial: Big data analytics: Concepts, technologies, and applications. Communications of the Association for Information Systems, 34(1), 65.
  • Balachandran, B. M., & Prasad, S. (2017). Challenges and benefits of deploying big data analytics in the cloud for business intelligence. Procedia Computer Science, 112, 1112-1122.
  • Alsghaier, H., Akour, M., Shehabat, I., & Aldiabat, S. (2017). The importance of Big Data Analytics in business: A Case study. American Journal of Software Engineering and Applications, 6(4), 111-115.


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